ALDA engages Maistering B.V for their Expansion Journey


Expansion and collaboration made possible for ALDA using Master Collections.



Rotterdam and Amsterdam, The Netherlands  – 10 March 2022

Maistering, a global provider of an AI-infused business orchestration platform, today announced a strategic engagement with ALDA, the famous Dutch entertainment company.

ALDA, headquartered in Amsterdam, The Netherlands, is a global operating Dutch producer, concept developer and promoter of international DJ and event concepts.

With this partnership, Maistering, through its enterprise SaaS platform, Master Collections, will help ALDA expand and scale their presence across geographies and brands; create new revenue streams and enforce their leadership in a virtualizing world full of endless musical events.

“Our renewed focus is our brand management and enhancing our brand value – by bringing together the entire music community while also intensifying our geographic presence.  We trust Master Collections to accompany us in our growth journey by helping us bring in collaboration, innovation and digitization”, states Allan Hardenberg, Founder & Director at ALDA.

Master Collections, by Maistering helps leaders orchestrate transformational and tactical business journeys, using AI and the newest collaborative techniques to add purpose, richness, and impact.  The platform enables business leaders and their teams to execute their journeys radically better.

“Master Collections is the first enterprise platform that helps leaders shape their business instead to just run it. Morph strategy to execution, intentions to impact.  We are excited to co-create with ALDA, adding emotional power to our platform with new functionalities to combine contents, emotion, communities. Can’t wait to provide ALDA with practical AI that will help their brands bring more music and turn the world into a dance floor”​, said Maistering CEO, John Brahim.

About Maistering B.V

Maistering nurtures the innocence and energy of a millennial scale-up with the deep, proven experience of business insights veterans.  Our purpose is to augment business leaders (we call them Masters) with rich AI, bundled in our platform.

With a uniquely designed CXO-lab in Amsterdam, Maistering is headquartered in The Netherlands, with R&D sites in Bangalore, Rotterdam and Valencia

For more information, visit


About ALDA

ALDA is a globally operating Dutch events company producing, developing and promoting international festivals and rave concepts with offices in Amsterdam, Los Angeles, Cologne, Hong Kong and Bucharest.

ALDA produces indoor and outdoor festivals, stadium shows and world tours including AMF, A State of Trance (ASOT), SAGA, Armin Only (the Imagine, Mirage, Intense and Embrace editions), Electronic Family, We Are Connected, New Horizons, The Flying Dutch, Palmundo, OHMY!, A Day at the Park, Secret Project, Live Now and many more. These events together accommodate over 1 million dance music fans worldwide every year.

For more information, visit


Maistering B.V
Vinutha Naik
Marketing Director


Estmee Bosklopper
PR Lead